Privacy policy
Last updated: February 28, 2025
This Privacy Policy is provided for you to read carefully and ensure that your Personal Data is handled fairly, lawfully, and transparently by Inspiretopics, a platform operated by SBC Performance s.r.o. (“SBC Performance” or “we”).
This Privacy Policy governs the handling of your Personal Data throughout your interaction with our services. This includes activities such as using our platform, Inspiretopics, located at https://inspiretopics.com/ (“Inspiretopics” or “Platform”), and contacting us with inquiries about our services via email or through the contact form available on the Platform.
Contact Us
Definitions
Data Collection
Data Retention
Data Storage
Data Security
Data Sharing
Data Transfers
Data Privacy Rights
Exercising Your Rights
Appeals and Complaints
Do-Not-Track Requests
Cookies
Children’s Privacy
External Links
Updates
Contact Us
If you have any inquiries or require assistance regarding your Personal Data, don’t hesitate to contact us.
| Data Controller | SBC Performance |
| info@sbc-performance.com | |
| Address | 150 00, Czech Republic, Praha, Plzeňská 3350/18, Smíchov |
Definitions
Below are definitions of important terms used throughout the Privacy Policy:
| Term | Definition |
| Personal Data | Any information relating to an identified or identifiable natural person. |
| Data Subject | An individual who can be identified, directly or indirectly, by reference to Personal Data. |
| Processing | Any operation or set of operations performed on Personal Data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination, or otherwise making available, alignment, or combination. |
| Data Controller | The entity that determines the purposes and means of the Processing of Personal Data. |
| Data Processor | The entity that processes Personal Data on behalf of the Data Controller. |
| Privacy Regulations | The laws and regulations governing the collection, Processing, and protection of Personal Data. |
Data Collection
When you visit or use the Platform, we collect various types of Personal Data through different interactions, as outlined below:
| Category | Data Collected | Purpose | Legal Basis |
| Contact Information | Name, email, phone number, company name (if applicable) | To respond to inquiries and provide support when you fill out contact forms on the Platform. | Contractual necessity (if responding to a service-related request); Legitimate interest (to respond to general inquiries and maintain business communications) |
| Communication | Messages, questions, comments, requests for support | To assist you when you communicate with us through the Platform, email, or other channels. | Contractual necessity (if communication relates to a service request); Legitimate interest (to manage and improve user interactions) |
| Surveys or Contests | Responses, participation details | To gather feedback and engage you through promotional activities hosted on the Platform. | Consent (if participation is voluntary); Legitimate interest (if using responses to improve services or engagement) |
| User Content | Comments, feedback, ratings, reviews | To post your comments, understand your opinions, and improve the quality of content and services. | Contractual necessity (if posting content on the Platform); Consent (if submitting feedback directly to us); Legitimate interest (if collecting feedback from third-party sources to assess and improve services) |
| Social Media Engagement | Data associated with social media profiles or activities | To track engagement and analyze the reach of our content when you share Platform content on social media or mention us. | Legitimate interest (to analyze content performance and brand engagement) |
| Usage Data | IP address, browser type, operating system, pages/features interacted with | To analyze usage patterns, optimize Platform performance, and troubleshoot technical issues. | Legitimate interest (to monitor security, prevent fraud, and improve Platform functionality) |
| Device Data | Device identifiers, hardware information, mobile network information | To optimize the performance of the Platform and troubleshoot technical issues related to specific devices. | Legitimate interest (to ensure Platform compatibility and resolve technical issues) |
| Preferences | Marketing and privacy preferences | To personalize user experience on the Platform and comply with your preferences regarding marketing and privacy settings. | Consent (if required for marketing personalization); Legal obligation (if processing opt-out requests or other privacy rights under Privacy Regulations) |
| Analytical Information | Data from analytics tools (e.g., page views, click-through rates, conversion rates) | To analyze user behavior, track website performance, and improve products and services. | Consent (if required for analytics tracking, e.g., via cookies); Legitimate interest (if analyzing usage data to improve Platform usability and service effectiveness) |
| Subscriber Data | Name, email address | To send requested content (e.g., newsletters) and keep you informed about updates, products, or promotions. | Consent (if explicitly opted in through a subscription form); Legitimate interest (if informing existing customers about related updates); Contractual necessity (if included as part of a paid subscription) |
| Subscription Interactions | Subscription preferences, interaction data | To personalize content sent to you based on your interests and preferences, improving engagement and satisfaction. | Consent (if required for content personalization); Legitimate interest (if tailoring communications based on prior interactions) |
| Representative Data | Details necessary to verify identity, such as name, contact information, and any additional documentation required | To process requests on behalf of Data Subjects. | Legal obligation (to verify identity and prevent fraud when fulfilling data subject rights requests under Privacy Regulations) |
| Information required for compliance | Any Personal Data related to legal compliance | To comply with applicable laws and regulations, including tax, accounting, and privacy regulations. | Legal obligation (to fulfill regulatory requirements, record-keeping, and reporting obligations) |
Data Retention
We adhere to stringent data retention policies, periodically reviewed and updated to align with changes in legal requirements and business needs.
Your Personal Data is retained only for the duration necessary to fulfill the purposes outlined in this Privacy Policy, unless extended by law.
For instance, Personal Data related to news subscriptions is retained for the duration of your subscription and a reasonable period thereafter to ensure seamless service delivery and compliance with legal obligations.
Upon expiration of the applicable retention period, we securely delete or anonymize your Personal Data to prevent reconstruction or restoration, in line with our commitment to privacy and data security.
Data Storage
The Personal Data collected by SBC Digital is processed primarily at the company’s offices within the European Economic Area (EEA). However, your Personal Data may also be transferred to, and processed in, other locations, including those outside of the EEA, where SBC Digital or its processors reside. We adhere to stringent security measures to ensure the safe and confidential storage of your Personal Data, regardless of its location.
Your Personal Data is stored securely in electronic systems with restricted access controls and industry-standard encryption. Access is limited to authorised personnel for legitimate business purposes. We enforce strong access controls and authentication mechanisms to prevent unauthorised access.
Third-party vendors or service providers must comply with our high standards of data security and privacy protection when they process Personal Data on our behalf, whether within the EEA or in other regions.
Data Security
Your Personal Data is stored securely in electronic systems with restricted access controls and industry-standard encryption. We employ secure protocols for communication and data transfer to ensure your information remains safe. Access is limited to authorized personnel for legitimate business purposes. We enforce strong access controls and authentication mechanisms to prevent unauthorized access.
Data Sharing
We may share your Personal Data under the following circumstances:
| Recipients | Description | Legal Basis |
| Affiliated Companies | We may share your Personal Data with affiliated companies within our corporate group, ensuring data protection. | Contractual necessity |
| Service Providers | Trusted third-party service providers and professional consultants assist us in delivering and maintaining our services, such as hosting services, payment processors, analytics firms, legal advisors, and other professionals. | Contractual necessity; Legitimate interest |
| Business Partners | Trusted business partners collaborate with us to offer joint products or services, including digital marketing campaigns and data analytics. | Contractual necessity; Legitimate interest; Consent |
| Legal Compliance | Your Personal Data may be disclosed if required by law or in response to valid legal requests to protect rights, property, or safety. | Legal obligation |
| Business Transfers | In the event of a merger, acquisition, or sale of our business, your Personal Data may be transferred, ensuring confidentiality and security. | Legal obligation |
| Other Disclosures | Personal Data may be shared with third parties for purposes not covered by this Privacy Policy if consent is obtained from you. | Consent |
Prior to sharing your Personal Data, we ensure that these third parties adhere to stringent data protection standards and implement appropriate security measures.
Data Transfers
There are instances where we may need to transfer your information to recipients outside the country you reside. This could be for reasons such as global operations, legal compliance, or contractual necessity.
International Transfers within Our Company. To support our global operations, we transfer information globally and grant access to that information from countries where our company or its subsidiaries operate.
International Transfers to Third Parties. Some of the third-party service providers mentioned in this Privacy Policy, who assist us under contract, may be located in countries with different privacy and data protection laws compared to your country.
Safeguarding Measures: While some of these countries may not have privacy and data protection laws equivalent to those of your country, we take robust measures to safeguard your data during these transfers, including:
- Data protection agreements with recipients.
- Standard contractual clauses approved by relevant authorities, which have been approved by the European Commission, to safeguard the transfer of information we collect from the European Economic Area, the United Kingdom (the “UK”), and Switzerland.
- Other legal mechanisms recognized under applicable Privacy Regulations.
- Assessment of recipients’ data protection practices and security measures.
By providing your Personal Data to us, you consent to its transfer as described in this Privacy Policy. No data transfer will occur to any organization or country unless adequate controls and security measures are established.
Data Privacy Rights
You have certain rights regarding your Personal Data. These rights include:
| Right | Description |
| Right to Access | You have the right to request access to the Personal Data we hold about you. This enables you to obtain a copy of your data and understand how we process it. |
| Right to Rectification | If you believe that any of your Personal Data is inaccurate or incomplete, you have the right to request correction or updating of the information. |
| Right to Erasure | You have the right to request the deletion of your Personal Data under certain circumstances, such as when it is no longer necessary for the purposes for which it was collected. |
| Right to Restriction of Processing | You can request that we limit the Processing of your Personal Data in certain situations, such as when you contest the accuracy of the data or when we no longer require it for processing purposes. |
| Right to Data Portability | You have the right to receive a structured, machine-readable copy of your Personal Data and transmit it to another Data Controller, where technically feasible and subject to certain conditions. |
| Right to Object | You can object to the Processing of your Personal Data in specific situations, such as when we rely on legitimate interests as the legal basis for Processing. |
| Right to Withdraw Consent | If we process your Personal Data based on your consent, you have the right to withdraw your consent at any time. However, this will not affect the lawfulness of any Processing performed before your withdrawal. |
| Right to Object to Automated Processing | You have the right not to be subject to decisions based solely on automated Processing, including profiling, if these decisions produce legal effects or similarly significant effects on you. Exceptions or limitations to this right may apply as defined by applicable Privacy Regulations. |
| Opt-out Right for Personal Data Sales | You have the right to opt out of the sale or sharing of their personal information. This includes the sale of personal information for monetary transactions and behavioral or targeted advertising. When you opt out, we will cease the sale or sharing of your personal information to third parties for any purposes outlined above, except as otherwise permitted by applicable law. |
Exercising Your Rights
To exercise any of the rights outlined in this Privacy Policy, please contact us at info@sbc-performance.com. We are committed to facilitating the exercise of your privacy rights in accordance with applicable Privacy Regulations.
No Discrimination. You have the right to exercise your privacy rights without facing discrimination. We will not deny you services, change service prices, reduce service quality, or penalize you for exercising your rights.
Response Time. We aim to respond to your privacy rights requests within the timeframes required by applicable regulations. If we anticipate needing more time to process your request, we will inform you and provide reasons for the delay.
Verification Process. We may need to verify your identity before processing your request to ensure the security of your Personal Data and prevent unauthorized access. This verification process may involve requesting specific information from you or requiring proof of identity. For example, if you contact us from an email address not associated with you, we may request verification information. Additionally, in some cases, verifying your residency may be necessary to comply with relevant laws and regulations specific to your jurisdiction.
Authorized Agent. If you designate an authorized agent to submit requests on your behalf under applicable privacy laws, the agent may be a natural person or a business entity. You must provide written authorization or a valid Power of Attorney to confirm their authority. We may require documentation to validate the agent’s authority before processing any requests.
Appeals and Complaints
If you have questions, concerns, or complaints regarding your privacy rights, please contact us at info@sbc-performance.com.
Appeals. If we do not take action on your privacy rights request within a reasonable response period, or if you’re unsatisfied with our decision, you have the right to appeal. Just let us know, and we’ll provide you with information on how to initiate the appeal process and address any concerns you may have.
Complaints. If you remain dissatisfied, believe that your data privacy rights have been violated, or have concerns about how we handle your Personal Data, you have the right to lodge a complaint with the relevant data protection authority:
| Residence | Data Protection Authority |
| EEA | European Data Protection Authorities at https://www.edpb.europa.eu/about-edpb/about-edpb/members_en |
| UK | Information Commissioner’s Office (ICO) at www.ico.org.uk/concerns |
| Switzerland | Federal Data Protection and Information Commissioner at https://www.edoeb.admin.ch/edoeb/en/home/deredoeb/kontakt/anzeigeformular_betroffene.html |
| Canada | Office of the Privacy Commissioner of Canada at https://www.priv.gc.ca/en/contact-the-opc/ |
| United States | Federal Trade Commission (FTC) at https://www.ftc.gov/about-ftc/contact |
If your country of residence is not mentioned, you can find contact details for your local data protection authority through online resources or government websites.
Do-Not-Track Requests
Some browsers provide a “Do Not Track” feature, which allows you to signal your preference not to be tracked online. However, it’s important to note that we do not actively monitor or act upon Do Not Track browser requests.
Cookies
Cookies are small text files stored on your device that help improve your experience on our Platform. They enable us to remember your preferences, analyze usage, and provide personalized content. You can manage cookies through your browser settings, and where required by applicable law, we will request your consent for non-essential cookies.
We use both first-party and third-party cookies, as well as similar tracking technologies such as web beacons and pixels. These technologies allow us to:
- Ensure the proper functioning of our Platform.
- Understand how users interact with our services and improve performance.
- Provide a personalized experience by remembering preferences.
- Deliver targeted advertisements based on browsing behavior.
Necessary Cookies
We use necessary cookies to enhance your browsing experience and ensure Platform functionality. They collect information about visits, usage, time, duration, and navigation. These cookies are essential for the Platform’s operation, and no consent is required for their use.
| Cookie Provider | Cookie Name | Data Collected | Purpose |
| inspiretopics.com | elementor | Data related to real-time content updates. | To enable real-time content updates on the Platform. |
| inspiretopics.com | wpEmojiSettingsSupports | Information about the user’s browser settings for displaying emojis. | To determine if the user’s browser can display emojis properly. |
Analytics & Advertising Cookies
We use third-party cookies to collect analytics data and serve advertisements. These cookies store information and assign randomly generated identifiers to recognize unique visitors. Some cookies used for advertising may involve profiling based on browsing behavior. While some cookies may anonymize certain data, others may track user interactions and preferences across websites for personalized advertising. Where required by applicable laws, we will request your explicit consent before placing these cookies on your device.
| Cookie Provider | Cookie Name | Data Collected | Purpose |
| Google Analytics | _ga | Visitor, session, and campaign data; site usage information | To calculate visitor, session, and campaign data; track site usage for analytics reports |
| Google Analytics | _gid | Page views | To store and count page views |
| Google Adsense | __gsas | Ad preferences and user interactions | To serve personalized ads based on browsing behavior |
| Google Adsense | __gpi | Ad performance data | To track and measure ad performance |
| Google Doubleclick | IDE | Ad interaction data | To serve targeted advertisements |
| Google Doubleclick | __gads | Ad interaction data | To measure ad interactions and prevent repetitive ads |
Cookie Management
Browser Settings
You can manage or disable cookies at any time through your browser settings. Each browser is different, so please refer to your browser’s help section for more information on how to adjust your cookie preferences. For example:
For users who do not wish to have their data collected via Google Analytics, Google provides an opt-out browser add-on. For more information, visit Google Analytics Opt-Out Browser Add-on.
Advertising Preferences
Some third-party services provide opt-out mechanisms for interest-based advertising, such as:
Disabling cookies may affect your experience on our Platform. Certain functionalities, such as personalized content and advertising, may not work as intended. Necessary cookies cannot be disabled as they are essential for the Platform’s operation.
Children’s Privacy
Our Platform is not intended for children under the age of 16, and we do not knowingly collect Personal Data from them without parental consent. If you believe that your child has provided Personal Data to us without your consent, please contact us immediately. We will take prompt steps to address the situation and delete any such information from our records.
External Links
Links to Our Other Websites or Products. Our Platform may feature links to our other websites or products, all operated and promoted by us. Please be aware that these external websites operate under their own terms and conditions, as well as privacy policies. By accessing and utilizing these websites via the provided links, you consent to comply with their specific terms of use and recognize that their privacy practices may vary from those outlined in this Privacy Policy. We recommend reviewing the terms and privacy policy of each linked website before utilizing its services.
Third-Party Links. Our Platform may contain links to third-party websites not operated by us. Clicking on these links will take you to the respective third-party websites. We strongly recommend reviewing the terms and privacy policies of each website you visit. Please note that this Privacy Policy does not cover how these third parties process Personal Data. Therefore, we cannot accept responsibility or liability for their content, policies, or practices.
Additionally, we provide links to news feeds and blogs from other sources, which we may include on our Platform or in our newsletters. While we strive to offer relevant and useful content, clicking on these links may lead you away from our Platform. It’s important to understand that we are not responsible for the content provided by these third-party websites or any information they may collect.
Updates
We reserve the right to update this Privacy Policy periodically to reflect changes in our privacy practices or legal requirements. Any material changes will be communicated to you by posting the updated version on our Platform or through other appropriate channels. We encourage you to review this Privacy Policy periodically for the latest information about our privacy practices and any updates.
